• Skip to main content
  • Skip to secondary menu
  • Skip to footer

GameTech Market

gaming market research

  • About
  • GameTech Calendar
  • Sponsored Post
    • Make a Contribution
  • Contact

Better Collective acquires leading esports platform HLTV.org

February 28, 2020 By admin Leave a Comment

Better Collective, a leading sports betting media group, has completed the acquisition of HLTV.org ApS for a total price of up to 34.5 mEUR (257 mDKK). The global mega brand HLTV.org is the leading esports platform in the world focusing on the popular game “Counter-Strike: Global Offensive (CS:GO)”.

Better Collective has established a strong position within the esports betting market through the acquisition of HLTV.org ApS, which includes the assets HLTV.org and dust2.dk. Better Collective pays up to 34.5 mEUR for the brands that are among the most popular Counter-Strike: Global Offensive (CS:GO) platforms for esports enthusiasts. The purchase price is agreed at up to 34.5 mEUR (257 mDKK) on a cash and debt free basis. Out of the total purchase price, 26.4 mEUR (197 mDKK) will be paid upfront, of which 23.7 mEUR (177 mDKK) in cash and shares of Better Collective A/S with an approx. market value of 2.7 mEUR (20 mDKK) to be issued no later than March 13, 2020. The share price of 90.26 SEK is determined as a weighted average over 10 trading days prior to closing.
The remaining up to 8.1 mEUR (60 mDKK) is structured as three separate earn out payments to be paid out in the coming three years subject to HLTV.org ApS reaching certain financial performance criterias. At the sole discretion of Better Collective, up to half of the earn out payments can be paid in Better Collective shares. The new shares to be issued as part of the initial payment as well as any shares paid as part of the future payments will be subject to lock-up periods.
Securing a strong position for Better Collective within the esports industry
Founded in 2002 in Denmark, the esports platform HLTV.org is the leading CS:GO site in the world, providing news from the esport industry, CS:GO match information and player and team rankings to the global esports audience. For years, the site has been the most popular site for CS:GO enthusiasts across the world. It is the brand behind the official CS:GO World Ranking as well as the CS:GO Player of the Year Award. On average, the website has more than 26.5 million visits per month.
HLTV.org also hosts a fantasy section, where the community users compete against each other through virtual teams consisting of real CS:GO players that community users pick for their individual team. Points are given to the virtual teams dependent on the real life performance by the CS:GO players.
Dust2.dk was founded in 2016 and is the leading CS:GO community in Denmark. The site provides news and interviews from the esports industry, live scores on CS:GO matches and also hosts Denmark’s official Top 10 CS:GO team list. On average, the website has more than 250,000 visits per month.

The main business model of the platforms is to promote and advertise esports betting operators. During the last financial year, from July 1st 2018 to June 30th 2019, the platforms generated approximately 5 million EUR in revenues with earnings before tax of approximately 3,5 mEUR. Better Collective will consolidate the acquired company into the Better Collective Group accounts as from March 1, 2020. The founders of HLTV.org ApS will continue as daily management for at least three years to ensure the continued strong development of the platforms and communities.

Jesper Søgaard, CEO of Better Collective, says:
“We have carefully analysed and monitored esport for a long time. It is a rapidly growing industry and we consider esports an ideal extension to our sports focused business. The nature of esports betting differs significantly from traditional sports betting and, therefore, it was essential to find the right partner, adding deep know-how and industry knowledge to Better Collective. I am confident that, through this acquisition, we have found the right people who operate some of the best-positioned esport brands in the world. We expect strong synergistic effects as many of the betting operators we collaborate with today also offer bets on esports, so I look forward to a prosperous esports future for Better Collective together with our new colleagues.”
Martin Rosenbæk, CEO of HLTV.org Aps, says:
“Joining the Better Collective group will support our ambition to remain the preferred CS:GO brand for esports enthusiasts across the world. Esports is an industry that is rapidly growing and evolving and, through constructive discussions with the Better Collective management, it became clear that they are the optimal partner for us to realize the full potential of our platforms.”
“With more than 15 years of experience within sports betting, the Better Collective group has a deep understanding of sports communities and how to utilize technology to enhance the player experience. Combining this with the experience we have gathered from developing within the CS:GO community, we are strongly positioned to grow and build even stronger brands and experiences that will benefit the global network of CS:GO fans and our business.”

Esports: A fast-growing industry
The esports market has boomed in recent years. According to Statista, an online provider of market and consumer data, by 2022 it is expected there will be almost 300 million frequent viewers of esports worldwide, a significant increase from the 58 million viewers in 2012. In 2018, the global esports market was valued at nearly 865 million U.S. dollars. According to estimates, global esports market revenue will reach 1.79 billion U.S. dollars in 2022 and the industry is expected to continue growing rapidly in the coming years.
Likewise, betting on esports has grown significantly in recent years. According to Statista, sources expect the esports betting market revenue to grow from 24 million U.S. dollars in 2015 to 1.81 billion U.S. dollars in 2020, and continue growing at a rapid pace in the coming years.

Source: Better Collective A/S

Filed Under: Games Tagged With: Esports

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Defense Conferences
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Event Market
  • Blockchaining
  • Domain Aftermarkets
  • Press Media Release
  • App Coding

Featured Posts

  • Gamescom 2020, 25-25 August 2020, Cologne, Germany
  • Synergy Blue Debuts New, Arcade-Style Games at G2E Vegas 2019
  • Resident Evil 3 Scheduled for April 2020 Release!
  • CodeCombat Featured at the 33rd Annual International Olympiad in Informatics
  • Warner Bros. Games and DC Announce Suicide Squad: Kill the Justice League
  • ProbablyMonsters Raises $200M in Largest Series A Round for Videogame Development
  • Forte Raises $185M Series A at $1B Valuation Led by Griffin Gaming Partners
  • Bravely Default II Coming Exclusively to Nintendo Switch in 2020
  • Interblock to Display the Future of Table Games at ICE 2020
  • ANVIL by SK Telecom and Action Square will participate in the world’s largest game exhibition, E3 2021

RSS Gaming Domains

  • ebyte.org, domain name for sale
  • Bootstrapping.org, domain name for sale
  • Ancient Rome Metaverse: AncientRome.org, domain name for sale
  • Squid Eat Squid: SquidEatSquid.com
  • Meta XR Gamewares: MetaXRgamewares.com, domain name for sale
  • VXMG.com, domain name for sale
  • Aeonic.org, domain name for sale
  • blockchaining.org, domain name for sale
  • G4N.org, three character domain name for sale
  • WebNation.org, domain name for sale

Copyright © 2019 GameTechMarket.com

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT